Leads & follow-up.
Where leads really come from — Yelp, Thumbtack, Angi, Houzz, Google Ads, website forms, call tracking — and how every one gets an owner and a next action.
LEADS + FOLLOW-UPOne customer, from inquiry to payment. The tools Elusive runs on every day, shown live.
Two minutes with Marcel: the story, the system and the hands-on demonstrations you'll sit in on November 21 in Miami.
You know how to do the job. Now connect the people, tools and processes that let your business grow beyond you doing everything.
Where leads really come from — Yelp, Thumbtack, Angi, Houzz, Google Ads, website forms, call tracking — and how every one gets an owner and a next action.
LEADS + FOLLOW-UPInquiries become briefs, voice notes become client updates, scopes get drafted. AI prepares the work; a person approves it.
AI IN ACTIONRenew / PACE, Slice and direct payment. Which route fits which job, what to check, and how contractors enroll.
FINANCINGJobTread handoffs, client portals, progress updates and QuickBooks payment status — so the customer and the team always know what's next.
PROJECTS + OPERATIONSRemodelers · General contractors · HVAC, electrical, plumbing and cabinet trades · Office & ops staff · Spanish-speaking owners
Hover a pillar to see it. Click to watch how we run it.Tap a pillar to see it. Tap Explore to watch how we run it.
Explore the six practical sessions planned for Blueprint2Rise — from the story behind the team to the tools and systems that help contractors run a stronger business.

27 years of family experience. A new chapter.
We follow one impact-window customer through the whole day, from inquiry to payment, so every tool maps to a real step and a real owner.
Illustrative customer journey. Fictional details.
FICTIONAL EXAMPLE
9:00 AM – 4:00 PM · Miami time
Working agenda · Session details may evolveFollow one customer journey, then compare financing options through practical scenarios. Bring your questions and a laptop if you'd like to follow along. A working session, not a sales seminar.

"The first thing I needed wasn't another app. I needed help. That's where building the team started."
Marcel came to Miami from Cuba as a child. His parents have spent 27 years in the industry; his father left a cabinet company to start his own business in a hard economy. For years, two people did excellent work — and growth stalled because everything depended on them.
Marcel took that family shop and built it into Elusive Remodel, a licensed remodeling company serving Florida and Kentucky, run by a team across Miami, Manila and Bali. He saw the same pattern in every contractor he met: a skilled owner carrying it all. blueprint2Rise is the system he built to fix that, opened up so you can take it back to your own company.
Meet the company behind the workshopMiami-based remodeling company — kitchens, baths, roofing, ADUs, impact windows. Licensed & insured, CGC043265.
Also behind Elusive Retreats, Elusive Media Group and Elusive Realty — one brand, several businesses.
Back office in Manila and Indonesia, field operations in Miami, coordinated daily with AI and clear ownership.
Teaches in English and Spanish with real workflows from his own company, not slides about theory.
Learn it, try it, then decide what to put to work first. All materials in English and Spanish.
Stages, systems and the person responsible for each handoff.
Capture the real request, assign ownership, define the next action.
Inquiry summary, missing questions, voice-note update, scope draft.
Questions for providers and the next step for a sample job.
Welcome, portal access, milestones, progress updates, closeout.
One workflow, one owner, a deadline and a measurable result.
Small room, real demonstrations, lunch included. Bring your office or ops person — owner plus operator at one table gets the most from the exercises.
Ticketing via Eventbrite. The checkout link goes live once the venue is confirmed; join the list to be notified first.
New to AI? You're in the right place.
Remodelers, general contractors, trade businesses and the people who run the office. If you own the business or answer the phone, this day is for you.
No. Every demonstration is built for someone who has never used AI. No coding required.
No. It's a working session on leads, financing, projects and operations, shown with one customer example from inquiry to payment.
Both. Marcel teaches bilingually, and key instructions and take-home materials work in either language.
A classroom-style room with tables, power at every seat and reliable Wi-Fi. The venue, parking and arrival details are posted here once confirmed.
$49.99 per seat, including lunch and all materials. Seats are limited to 50.
Yes, if you can. Bring one real recurring task you'd like to hand off; you'll use it in the exercises.
We're working to have a Renew representative on site to answer questions and help contractors enroll. Confirmed participants will be listed here.
Get the venue and ticket link as soon as they're ready. One or two emails, no spam.
Elusive Remodel is the Miami remodeling company Marcel grew from his parents’ two-person shop. Every workflow you’ll see on November 21 runs here first: real leads, real crews, real customers.




